As Founding Member, Art Director and Designer of The Art Economist, I created and steered the aesthetic direction and brand development of the entire publication from the design of the logo, the conceptualization and execution of the iconic art/coinage cover, to the artistic and architectural layout of the tablet application. The foundation that I pioneered made it possible for The Art Economist to confidently merge with the visual elite (artists, critics, collectors, gallerists and institutions) while keeping the product accessible to all art novices.